Pay-Per-Click (PPC) Marketing
What Is Pay Per Click and How Does It Work?
Pay-Per-Click or PPC is how businesses advertise themselves online; they are usually charged for every click they get on their ad. This method helps the user get visitors to websites as opposed to waiting for them to just come naturally. It might appear on search engines, such as Google or Bing, social media websites and others.
Ad Creation: Advertisement creators create advertisements and pick keywords that best suit the searches or interests of users.
Ad Placement: When a keyword is sought, ads are displayed by search engines according to what is offered and how related the ad is. Good quality-targeted ads can attain better positions for lower price.
Clicks and Costs: The advertiser only pays when someone clicks on the ad. The cost per click is determined by how competitive the keywords are and how well the ad performs.
What Are the Different Types of PPC Ads?
Search Ads
Be found on top or bottom of SERP in the search pages of people for specific keywords.
Platform: Google Ads and Bing Ads.
Goal: To take people to websites and focus on users that search for products or services..
Show Ads
Visual ads appear on websites, blogs, and apps within the Google Display Network or other ad networks.
Format: Pictures, signs, or rich content.
Purpose: Increase brand awareness and reach a broader audience.
Social Media Ads
Ads are shown on social media like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Targeting: Based on user demographics, interests, and behaviors.
Aim to engage users and help maximize site visits, sales, or applications.
Shopping Ads
Description: Ads for products that show pictures, prices, and details right in the search results.
Platforms: Google Shopping and Microsoft Shopping.
Purpose: Promote e-commerce products and drive online sales.
Video Ads
Ads that show before, during, or after videos, usually on sites like YouTube.
Video ad types: Skippable or non-skippable. Goal: Build brand awareness and reach audiences through visual narratives.
Local Service Ads
Purpose: Re-engage potential customers and encourage conversions
Local Service Ads Local business ads will appear at the top of search results with contact information. Platform: Google Local Services. Goal: Link local customers with businesses close by.
What is PPC?
Pay-Per-Click, also known as PPC, is an online advertising method. Here, a business pays for the ad every time someone clicks on it. It is mainly used to bring visitors to websites. Advertisers choose specific keywords to post their ads on search engines, social media, or other websites. PPC helps businesses reach specific groups of people based on things like their location, interests, or age. This shows ads to users searching for related terms, and the advertiser only pays when someone clicks the ad. It is a cheap way to get noticed, draw in potential customers, and track results with analytics, making it a useful tool for businesses wanting quick, focused online visibility.